Shadow AI spend is no longer a rounding error on the software budget — it is one of the fastest-growing, least-visible cost categories inside enterprise SaaS, and most finance and…
An ICP scoring rubric is a weighted scorecard that assigns every account in your addressable market a number — usually 0 to 100 — based on how closely it matches…
SaaS LTV — customer lifetime value — is the single number that determines how much a B2B SaaS business can afford to spend acquiring each customer and still build a…
Enterprise SaaS sales in 2026 has become a different sport from the one most B2B founders learned to play. Win rates have compressed, buying committees have grown, and the procurement…
SaaS churn rate is the metric that decides whether every pound, dollar, and euro spent on customer acquisition generates compounding enterprise value — or simply replaces what was silently lost.…
The SaaS CAC payback period has quietly become the most consequential metric on every Series B term sheet, M&A information memo, and board deck being reviewed in 2026. While ARR…
Product-led growth in 2026 is no longer an alternative go-to-market strategy — it is the default.Mixpanel’s 2026 State of Digital Analytics report, analysing behaviour across 12,000+ companies, named the product…
Agentic Customer success teams spent the last decade building dashboards. In 2026, the dashboards stopped being the point. Agentic customer success — the practice of letting AI agents not just…
The vertical SaaS startups building in 2026 are not chasing the same mass-market playbook that defined the last decade. They are owning single industries — construction, legal, veterinary, dental, logistics…
SaaS net revenue retention is the single metric that separates the companies commanding 24x revenue multiples from those stuck at 5x — and the gap is widening in 2026. In…
Ghulam Fareed